Hybc Swappa CEO: Why Recommerce Marketplaces Are Going Back To School
Indian startup Groww has raised $21.4 million in a Series B financing round led by U.S.-based VC firm Ribbit Capital.Existing investors Sequoia India and Y Combinator also participated in the round. Groww has ra
stanley cup nz ised about $29 million to date.Groww allows users to invest in mutual funds, and has secured around 2.5 million registered users, two-thirds of whom are first-time investors, Lalit Keshre, co-founder and CEO of Groww, told TechCrunch in an interview.The company wants to use its new funding to boost growth, as well as double Growws employee headcount to 200 in the coming months.In addition to planning to offer a paid service, Groww will also be offering users the ability to purchase stocks from its app, said Keshre.Ashish Agarwal, a principal partner at Sequoia Capital India, said, Investment products such as mutual funds and stocks were traditionally sold offline through financial advisers, who were mis-incentivized to sell high-commission products. Groww is taking a refreshing approach with a zero-c
kubki stanley ommission mobile first model, enabling investors to make their own investment choices through a slick and easy user interface. We backed the Groww team because we believe in their mission. They have built the most trusted prod
stanley quencher uct in this space and are on the path to create a category-defining product, added Micky Malka, founder of Ribbit Capital.Ribbit has been made several investments in India. In June it led a Series C round of funding with Sequoia India for Beng Cyhe Slowing iPhone Sales Slug Suppliers
Mobile games aren ;t just distractions people carry around in their pockets anymore. Somewhere along the line, they became a multi-billion dollar industry. But just what is it about users ; behaviors when playing these simple games that lets developers rack up so much money Analytics and in-app commerce startup SOOMLA may have the answer in its newest release, the Q1 2016 Mobile Gaming Insights聽Report. In the report, SOOMLA explained how microtransactions in mobile games can have such major psychological effects on players;
stanley fr in fact, users who made an in-app purchase in one application are six times more likely to do so in another game or program. Moreover, what SOOMLA called quick payers 鈥斅爑sers who make their first in-app purchase within 24 hours of installing a game 鈥斅燼re nine times more likely to spread the wealth in other apps.Attracting payers to your game is like聽finding a needle in a haystack, but when crossing in颅-app purchase data from thousands of other聽games, our payer prediction technology reveals which user segments will eventually convert聽and what theyre likely to buy, Yaniv Nizan, cofounder and CEO of SOOMLA,
stanley quencher told VentureBeat in a statement.The report also uncovered some hidden insights about when customers are forced to negotiate the difference between real and
stanley us digital in-game currency. SOOMLA found that each purchase with actual money correlates to 18 purchases using in-game money. Also, 65 percent of all in-app revenue c
