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 French retail giant Carrefour has announced a series of digital initiatives across its European markets, making good on its recent pledge to increase digital investments by about 50% between 2022 and 2026, the equivalent of 3 billion euros  about $3.5 billion .One of the projects is the creation of a   stanley cup Brut Shop  鈥?a joint company dedicated to social commerce market or live shopping 鈥?in partnership with  stanley canada Brut, a leading digital media company in Europe with 70 million users and 450 million viewers across 100 countries.Through the Brut Shop, 60% of Carrefour customers who say they are interested in live shopping, according to the retailer, will have access to  a unique and responsible website  to make their online purchases, while participating in live-streamed video events on social networks.Learn more: Live Video Shopping Turns Purchase Intent Into Online ConversionsBy partnering with Brut, Europes leading live shopping event  stanley italia organizer 鈥?which accounts for close to 40% of the social networking platforms market in France for viewers between the ages of 18 and 34 鈥?Carrefour is pinning its hopes on the digital media firm to help it become the leader in the French live shopping market.Elodie Perthuisot, Carrefour Group executive director of eCommerce, data and digital Transformation, said,  By pooling our retail and social media strengths, our aim is to create the most powerful social commerce platform on the French market. This new community shopping experience will generate gro Opqh Is  Dirty  Russian Money Undermining The UK Markets
 The expectations of shoppers in the omnichannel environment are changing 鈥?well, actually just increasing.Consumers who shop across channels want merchants to offer more digital in-store services to supplement their shopping  stanley becher experiences 鈥?no matter where that activity takes place. This includes self-service options, having an interactive kiosk or display and even digital self-service help offerings.Being able to provide consumers with the types of omnichannel services they desire is shifting from optional to mandatory, that is if stanley france  they want to keep shoppers coming back for more.The March issue of the Vantiv Omnicommerce TrackerTM, powered by PYMNTS, explores not just how consumer preferences are changing when it comes to omnichannel, but why.The availability of digital and omnichannel services like next-day in-store pick up and extended payment options are also in high demand. Not only are consumers increasingly demanding these offerings, but they are also willing to take their business elsewhere if a merchant cannot provide the fulfillment options they expect; a whopping 60 percent made that distinction in a new study.In the eyes of consumers, loyalty and mobile may make a perfect match. Loyalty-based mobile apps are evolving to ensure shoppers can quickly and easily collect and redeem offers in-store. Not only are certain app offerings able to integrate with payment, but they also enable customers shopping at specific ret stanley cup ailers to access loyalty cards, coupons and gift cards