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Amperity co-founder and CEO Kabir Shahani told me that Custora technology complements what Amperity is al
salomon wanderschuhe ready offering. To illustrate this point, he said that customer data tools fall into three big buckets: The first is know your customer,
green sambas the second is & 8230; use insights to make decisions, the third is & 8230; activate the data and use it to serve the customer. Amperity strength, Shahani said, is in that first bucket, while Custora is in the second. So with this acquisition Amperity first , the existi
salomon gtx ng Amperity technology will become the Amperity Customer 360, while Custora is rebranded as Amperity Insights.The products can still be used separately, but Custora CEO Corey Pierson argued that they ;re particularly powerful together. The stronger you actually know your customer, the stronger you have your customer 360 profile, the better those insights are, Pierson said. When we sit on top of Amperity, every insi
