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allegedly tricked users into buying more expensive products through the use of its Buy Box, according to a class action lawsuit filed last week. The Buy Box, which features a Buy Now and Add to Cart button next to eligible items, funnels users into
stanley mugs terrible deals through the ease of one-click shopping according to the complaint, Ars Technica
stanley vattenflaska reports on Monday. Amazon customers reasonably believe that the Buy Box鈥攚hich presents the only way for a customer to Buy Now or Add to Cart for a given item鈥攆eatures the lowest-price offer for that item, says the complaint. But that isnt true. The class action lawsuit alleges that when an Amazon product has multiple sellers, the company chooses a winner that goes in the Buy Box. This product is granted the most real estate on Amazons website and requires the least amount of clicks to purchase. The lawsuit alleges nearly 98% of Amazons sales are from products in its Buy Box. However, if customers were to navigate to Other Sellers, theyd likely find better deals, according to the complaint. Amazon allegedly favors products that use the companys delivery service, Fulfillment by Amazon FBA , to be in the Buy Box, but not nece
stanley quencher ssarily the best deal. Amazon did not immediately respond to Gizmodos request for comment. The e-commerce platform has long been accused of algorithmically screwing over customers for years. The Federal Trade Commission accused Amazon of using a price-gouging algorithm Project Nessie to jack up prices Najt Whistleblower Fired for Exposing Plan for Golf Course, Hotels in Florida Parks: Report
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