Auteur Sujet: todv Tackling touchpoints on your customer s path to purchase  (Lu 16 fois)

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 In 2021, co-founder and CEO Diana Owusu-Kyereko founded Maka as an interactive social commerce platform, which, through live try-on hauls, reviews, and user-generated content from both creators and customers, enables users to discover products tailored to their styles in a scalable way.Before starting the e-commerce b black af1s usiness, Owusu-Kyereko was the ex-CEO of J nike airforce umia Ghana and ex-CCO of Jumia Kenya. She said launching Maka began during the pandemic when she was in Ghana and struggled to find inclusive fashion inspiration. As a typical repatriate, Owusu-Kyereko had a routine of traveling to London whenever she needed to  adidas originals hamburg shop. But realizing she couldn t do that during restricted travel prompted her to explore alternatives. When seeking recommendations, friends directed her to mainstream sites and influencers.Owusu-Kyereko said she became intrigued by why everyone suggested shopping on platforms like ASOS and Instagram or visiting expensive boutiques. To delve deeper, she surveyed hundreds of Kxxs Stack Overflow expands its Teams service with new integrations
 It   one reason why the company managed to raise $51 million in a new round of funding led by Kleiner Perkins with participation from previous investors like Di skechers sicherheitsschuhe ck Costolo   01 Advisors and the Los Angeles-based investment firm, Upfront Ventu crocsde res. The primary driver [for demand] has been being able to reopen buildings safely and to do so without invading privacy,  says Density chief executive Andrew Farah.And while the company started out as a service for data-loving tech companies, retail stores and coffee chains, it has now become a ubiquitous technology needed for every bus reebok c85 club iness with shared space, said Farah. That means fulfillment centers, grocery stores, warehouses and meat processing plants, in addition to something like TechCrunch headquarters.What will the company do with all that money  Spend it on sales, marketing and actually getting the tech into customers ; buildings, according to Farah. A lot of what we ;re going to invest in is custo