At the same time, the social media revolution has fundamentally changed how people interact, discover new products, and make purchasing decisions. Platforms such as Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and others have become more than just networking sites—they are now integral parts of the customer journey. Social media platforms provide businesses with direct access to billions of users, offering powerful ways to build brand visibility, tell compelling stories, foster community, and influence purchasing decisions in real-time. However, navigating these crowded and fast-moving channels requires more than just posting content—it demands intelligent, data-driven strategies.
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