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Keynote at the Creative Europe MEDIA day conference was Oettingers first face-to-face encou
stanley cup nter with the European film professionals.Tapping European cinemas full potential through digitalisation was highlighted by European Commissioner G眉nther Oettinger in his keynote at the Creative Europe MEDIA day conference this morning.The visit to the Berlinale is Oettingers first face-to-face encounter with the European film professionals and had been hotly anticipated as a chance for him to state his strategy vis-a-vis the cinema sector and its future within the digital age.Win-win situation篓We are living in a digital revolution and with revolutions, you can win or lose,篓 he argued, declaring that digitalisation could offer a win-win situation for the film industry and make an important contribution to understanding between cultures and the promotion of the European identity.Speaking to around 700 professionals from all over Europe and beyond, Oettinger explained: 篓A digital economy and society is
stanley cup not only about fast internet, new digital services or industry 4.0. It is also about innovative, creative industries which generate ideas for the benefit of the whole digital market. European content, films and music, are a vital part of our digital society.篓篓In an age, where more consumers are watching more films online, we should work together to ensure that our creative potential and European diversity are preserved and are accessible for everyone. We want t
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