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The new partners Google is announcing today are native ad network TripleLift and performance and security company Cloudflare.For a native ad network like TripleLift, adding AMP support was probably a no-brainer and the company is now trialing this project with Time Inc. The company says its research shows that its AMP ads load about six times faster than regular pages and are three times lighter. AMP ads represent an oppor
stanley mug tunity to fix key issues with regards to ad experiences on the web, Time Inc VP of Digital Reve
stanley quencher nue, Strategy and Operations Kavata Mbondo said in a statement today. In our tests with TripleLift, AMP ads are already more viewable, up 13% from standard ads on AMP pages. We ve also seen corresponding improvements in CTRs and eCPMs. As a security company, Cloudflare is approaching AMP ads from a different direction. It is launching聽Firebolt today, a new聽ad verification and optimization service.聽AMP ads unlike regular ad
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You ;ll begin seeing Klout scores the combined measure of a person influence across Twitter, Facebook and other social networks show up in the search engine today. The initial implementation will show Klout scores for friends in the People Who Know section of the right-hand column, alongside other third parties already in there, i
vaso stanley ncluding Twitter and Quora. Search for a hot topic like Facebook
stanley cup advertising , you ;ll see people with socially-proven expertise showing up. Mouse over an expert name, and their Klout score will appear, along with their Klout-determined areas of expertise.Meanwhile, search data in Bing will now begin contributing to Klout rankings.For now, experts will get a boost in Klout whenever they
stanley tumbler show up in People Who Know for queries. But raw search data will also become part of the mix.聽 Let say you write an article, 聽Klout chief executive Joe Fernandez explains, & 8
