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TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts.The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday Nov. 19 , citing social media posts from creators and marketing consultants.With this integration, product links are displayed at the top of a posts comment section, according to the report.A TikTok spokesperson told Modern Retail that the test involves a limited number of creators, is not an official program and is being used to collect feedback, per the report.TikTok is the go-to platform for beauty purchases, which is the second-most popular category of products purchased on social media platforms, according to the PYMNTS Intelligence report Tracking the Digital Payments Takeover: Monetizing Social Media. The report found that 14% of consumers bought products on social media platforms in the
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Alternative lending investments stole the spotlight this week, and while the $115 million invested in the space is nothing to scoff at, the enterprise mobility wars dominated our B2B Investment Tracker this week thanks to a little company called BlackBerry. The companys more than $400 million spending spree means mobile tech firms mean business when it comes to getting their devices in the workplace.The Breakdown:Enterprise Mobility: $437MAlt-Lending: $115MB2B eCommerce $9MPayroll SaaS: B2B Billing: Alt Lending Bo
gourde stanley unces Back In The U.S.Alternative lending to small businesses in on the decline in the U.S., but investors signaled last month聽that they werent ready to give up on the industry entirely. This week, three high-profile deals kicked the alt lending VC slump.[bctt tweet=Investors signaled last week that they werent ready to give up on the alt lending industry]The start of investors attention to the SME marketplace lending began early in the week when reports emerged Tuesday Sept. 8 that CommonBond secured $35 million from backers August Capital, Nyca Partners and others. CEO David Klein said that the support will help the firm strengthen its staff and technology.Backers soon followed on Thursday Sept
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