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Ice cream and convenience store chain United Dairy Farmers UDF has relaunched its loyalty program, U-Drive, after rebuilding and modernizing it on the Paytronix reward platform, accord
stanley polska ing to a Wednesday April 7 聽press release.Paytronix helped create an open design for the platform so that UDF can personalize promotions based on customer preferences 鈥?is an ice cream or a gasoline discount more attractive 鈥?and test and roll out marketing campaigns. We needed to modernize UDFs digital platform to better manage the whole customer experience, said Denise Jenkins, vice president of marketing, insights and loyalty at United Dairy Farmers. Tapping into Paytronix provided a real jump-start to knowing our customers better and being more relevant to our guests. Based in Cincinnati, the fami
stanley cup ly-owned dairy runs over 200 convenience stores and fuel locations across the Midwest. With U-Drive, UDF offers loyalty members perks like coupons, earned savings, Wednesday freebies from their stores and the ability to lock in the lowest gas price of the day.The platform is available for sign-up now. Customers can download the new mobile app or receive a card from one of the UDF stores, according to the release. After the loyalty programs initial launch earlier this year, UDF saw a marked difference in how much customers spend, and how often they return. The value of building that digital relationship with customers is now paying off, as customers visit UDF more often,
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Though many retailers have assumed millennials are behind the trend toward highly digitized, online-focused shopping experiences, baby boomers might be the real culprits. The retail industry has been operating on the outdated assumption that [baby] boomers are shopping for [bargains] primarily in-store, and millennials are searching for deals mostly online, explained Greg Petro, CEO of technology company First Insight.According to a CNBC news re
stanley cup port, First Insights recent research into consumer behavior found that the U.S. is experiencing a behavioral shift in the way generations shop for bargains, with 71 percent of millennials shopping multiple stores before making a purchase compared to their older baby boomer counterparts 57 percent . The behavior between these generations
stanley us is evolving, Petro said, and to benefit, retailers must recalibrate their approach to marketing, inventory and pricing to attract deal-seekers who may have been overlooked based on outdated perceptions. In a survey of 750 U.S. consumers, First Insight gleaned information about the shopping habits, purchase behavior, discount expectations and
stanley shop influences that drive purchase decisions, according to CNBC. Its findings were revealing.In the Northeast, 25 percent more millennials visit multiple stores when bargain shopping than baby boomers. In the West, millennials equally use online and in-store means to look for the goods they seek, and in the Midwest, older consumers go the traditional route of bo
