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Vitacost already has a smartphone app but says its tablet experience , which is designed for the iPad but built in HTML5 so is not a native app, is entirely different to the smartphone app with a focus on allowing shoppers to discover new items, rather than just making it quick and easy to shop by category. The tablet size and form-factor encourages browsing, says Vitacost聽CMO David Zucker.聽 Information-rich, large catalog retailers work really well in a browsing format on a tablet, which is
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