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MILWAUKEE 鈥?According to our partners at Milwaukee Business Journal, Molson Coors Beverage Co. is not only airing its first Super Bowl commercial in over 30 years, they are also making the commercial interactive.Molson Coors partnered with DraftKings, an online sports betting company, to let consumers have the opportunity to bet on every aspect of the commercial and possibly win money from a $500,000 prize pool.According to the Biz Journal, this is DraftKings biggest free-to-play prize pool they ve ever had.Molson Coors is returning to Super Bowl advertising because their competitor, Anheuser- Busch, decided to not renew its exclusive rights to alcohol advertisem
stanley termohrnek ents in the Super Bowl since 1989. After being shut out of the big game for more than 30 years, we wanted to do s
stanley cup becher omething that had never been done before, Molson Coors chief marketing officer Michelle St. Jacques said in a press release. By giving people the chance to predict every detail of the ad before it even runs, were bringing our fans along for the ride and getting them just as excited about our return to the big stage as we are. Fans that are 21 or older can sign up to participate in The High Stakes Beer Ad on the DraftKings mobile application or website until Feb. 12.According to the Biz Journal s Margaret Naczek, fans can bet on details in the advertisement such as whether Miller Lite or Coors Lite is mentioned first, the total number of beers mentioned, what breed of dog is pictured behind the
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A powerful derecho ripped through the Midwest on Monday, with wins in one locale reaching 112 MPH.Lynn, Iowa, had a reported wind gust of 112 MPH Monday afternoon, according to the National
garrafinhas stanley Weather Service. The storm continued from Iowa into Illinois, blasting Chicago during the evening rush hour. Top winds in Chicago reached 85 MPH, according to the National Weather Service.Nearly 600,000 electric customers in northern Illinois were without power.Helicopter footage captured by WGN-TV in Chicago showed extensive damage from the storms, with roofs blown off, and even a church steeple knocked down.The storm system continued into Indiana before weakening in Ohio. As of late Monday evening, there were more than 750 r
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stanley cup becher ther throughout the US, most stemming from Monday s massive storm. A derecho is considered a storm that spreads severe winds over a path for at least 250 miles.
