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The answer boils down to something psychologists call processing
stanley termosas fluency, i.e. the ease with which we mentally process information. In recent decades, several investigations have revealed that fluency plays a subconscious role in many of the conclusions we draw about the world around us. Judgements of truth, required effort, physical proximity, and even the performance of the stock market have been shown to be affected by how easily we process information about the thing being evaluated. If it e
stanley cup asy to read, summarize psychologists Hyunjin Song and Norbert Schwarz, in an article describing the role of fluency in our choices and day-to-day appraisals, it easy to do, pretty, good, and true. Take the above statements about Osorno, for example. In a 1999 study published in the journal Consciousness and Cognition, Schwarz and another psychologist by the name of Rolf Reber demonstrated that the ease with which we read a statement has a significant effect on our perception of its truthfulness. A statement presented in a highly visible, dark-blue font against a white background is read and processed more readily than one that appears in a less-visible yellow font. The researchers report that, in their study, moderately visible statements, like ones written in yellow, were judged as true at chance level. Highly visible statements, on the other hand, like the ones written in dark blue, were judged as true 8220 ignificantly above chance lev
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