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When Justin Trudeau was finally able to announce a smartphone app for COVID-19 contact tracing on Thursday, the excitement in his voice came as no surprise to anyone whos been following that file closely.The prime minister is a bit of a geek and veers towards giddiness when he talks about the possibilities of technology. And the promise of an app that would help Canadians open up the economy, get back to work and keep a second wave of coronavirus under control is just so enticing.As solutions go, however, the app is far from magic. Its fraught with issues around division of powers, efficiency, inclusion and privacy 鈥?which is why it has taken weeks just to get to the announcement stage. Thats also why its only going to be rolled out in one province 鈥?Ontario 鈥?for now. ARTICLE CONTINUES BELOW There is another solution, though, that is not nearly as glamorous but might be equally effective and would certainly be a lot simpler to roll out: mandatory masks.After a short period of controversy at the start of the pandemic, public health authorities have come to love non-medical face masks. They are both af
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In the world of big tech, algorithms are behind much of what we see online.They affect what users digitally encounter on a day-to-day basis, including the ads they are targeted with, the results they get from search engine queries and the content that pops up on their social media feeds.But what are algorithms and how exactly do they function We asked tech and digital marketing experts to weigh in.
stanley cup ARTICLE CONTINUES BELOW What is an algorithm In technology, an algorithm is a set of instructions and rules created to give a computer the ability to perform a specific task or solve a specific problem, Salma Karray, a marketing professor at Ontario Tech University, said. ARTICLE CONTINUES BELOW But the way an algorithm is set up, and for what purpose, vari
stanley cup es greatly from platform to platform. For example, a search engine algorithm and a social media algorithm will work differently to solve different problems or pain points for its users.Search engine algorithms ARTICLE CONTINUES BELOW Search engines, like other algorithms, have data sets, Karray said. ARTICLE CONTINUES BELOW They collect data from a v
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