A senior official from the Pakistan Footwear Manufacturers Association (PFMA) stepped down on Saturday, citing internal politics and lack of support for local shoe brands. Sources reveal that the official, known for championing local manufacturing, became disheartened after repeated delays in launching a national campaign to promote “Made in Pakistan” footwear. Her resignation has been forwarded to the association’s executive committee, though key members are urging her to reconsider her decision due to her strong rapport with retailers and designers.
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