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X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers.With the social media platforms new Creator Targeting tool that will be launched this month, advertisers can run ads against a curated list of premium content creators, X said in a Monday Feb. 12 blog post. Now, with the diversity of perspectives on X expanding, we are enabling a new opportunity for advertisers to connect to their customers by aligning with some of the w
stanley termoska orlds best content creators, the firm said in the post.For example, advertisers will be able to use the self-serve X ads manager to run pre-roll video ads against the video content of the creators they choose,
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stanley cup canada o the post.In addition, the new Creator Targeting will work on top of Xs brand safety solutions, Adjacency Controls and Sensitivity Settings, the post said.X will also soon add the ability to serve ads only on a creators profile, thereby taking another step to ensure that their ads have no unwanted adjacencies, per the post.More than 80,000 creators have joined Xs ad revenue sharing program since the launch of that program in July, according to the post. In addition, X partners with more than 1,000 publishers.The firm has also launched Vertical Video Ads and Promoted Video, the post said. X is now becoming a video-first experience, and Creator Targeting is the next step in Xs evolving video ecosystem, the company sai Dlvf Grab Opens Inaugural Singapore Cloud Kitchen
Online B2B marketplace Kinnek, which enables thousands of small businesses to find suppliers and manage purchasing, on Monday Sept. 15 announced its has raised $10 million in a Series A funding round. The New York-based company says it plans to use the new funds to grow its marketing and engineering capabilities and fuel expansion into new industries.Matrix Partners led the financing round with participation also from previous investors that included Sierra Ventures, Version One Ventures, Naval Ravikant, CrunchFund, Richard Chen, TriplePoint Ventures and Benjamin Ling.Karthik Sridharan and Rui Ma co-founded Kinnek in 2012 after they found purchasing operations of small and midsize businesses SMBs to be antiquated. Its biggest customer categories shopping on the site include restaurants, bakeries and food manufacturers, but it wants to use its new funding to expan
stanley quencher d into more categories.Buyers pay nothing to use Kinnek, whose revenue comes from seller subscription fees and sales commissions, Sridharan noted in an Internet Retailer article, declining to provide specifics. As buyers
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stanley mug might meet their needs, the article notes.Helping small businesses was the impetus for starting Kinnek, Sridharan, also Kinnek CEO, said in the funding announcement. SMBs are stuck in a no-mans land when it co
