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A relatively new entrant into the market, Starburst Labs began working on its first product in 2013 and is targeting the inde
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stanley cups icial intelligence technology as Siri and allows uses to create traps that find content that relevant to a given topic. Last fall, the company said it was looking to power other content recommendation apps beyond Trapit itself, and it announced Asian TV conglomerate Astro as its first partner as well as a strategic investor .With the Publisher Suite, Trapit is making its technology available to a broad swath of partners. A company can build an app that they can easily update with their own content, and then supplement that content with related articles that Trapit has pulled from other sources.Trapit co-founder and Chief Product Officer Hank Nothhaft contrasted this approach with Flipboard, which allows publishers to build a presence within the Flipboard app itself. By automatically aggregating content from more than 100,000 sources, Trapit ca
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