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The company said that it been investing in ML and automation to make it faster and easier for brands to create AR try-on assets. Over the past few years, Snapchat has worked with companies like Amazon and Tiffany & Co. to let users virtually try on different
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adidas originals roducts in the app. The social network says it has now reduced the time it takes to create these AR try-on assets, which will allow brands to quickly turn more of their 2D product catalogs into try-on experiences.Image Credits: SnapchatPlus, brands can now create branded AR ads with generative AI technology to produce custom Lenses. Snapchat told TechCrunch that with this new capability, brands can provide a simple text or image prompt to generate a unique
nike dunk ML model that can add realistic face effects to a Lens. Lenses with these ML face effects can then be used as AR ads on Snapchat.Snapchat also announced AR Extensions, which will allow advertisers to integrate AR Lenses and filters directly into all of the app ; Pdju Razer is closing its game store after less than a year
The company made a name for itself through partnerships with Uber Eats and DoorDash to help delivery workers access e-bikes through weekly subscriptions at discounted rates. Zoomo then grew to offer monthly subscriptions to corporate partners in Australia, the U.S. and London for last-mile delivery, with a fleet that has expanded beyond 10,000 units globally.Now, the startup hopes to expand its service outward toward continental Europe and other states across the U.S. It currently operates in New York City, San Francisco, Los Angeles and Philadelphia. Zoomo also wants to build up its consumer model, which mainly serves couriers but is extending to commuters, and will invest in the development of its next generation of vehicle offerings. We initially built our products to service the demands of gig workers in the food delivery industry,& 8221
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