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Believe it or not, I used to have dreams of being a rapper, laughs Goens. There s a SoundcCloud out there somewhere. With that passion you explore the inner workings of the music industry. I would excitedly ask industry friends about the advance and 360 deal models only to realize they were completely broken. And, while many may be well-intentioned, these deal structures often exploit artistry. In many cases taking the majority of an artist ownership. I grew curious why artists were unable to resource themselves from their community in an impactful way but instead, were forced to seek out potentially predatory relationships. To me, this was bul
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