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Typology is a relatively ambitious project. We want to challenge FMCG [fast-moving
crocs hausschuhe consumer goods] brands with a digital pure player, Ning Li told me. I spent all my career working in e-commerce. I ve seen a lot of industries move
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adidas campus sneakers om offline to online. But some industries, such as cosmetics, food and do-it-yourself, have been migrating to online channels more slowly. And it starts with a list of values. Typology wants to differentiate itself from cosmetics giants with simple lists of ingredients and no dangerous product for your skin or the environment. The company also promises that all its products are vegan, cruelty-free and made in France.So the startup ticks all the right boxes. But if you ve been following up-and-coming skincare companies, there are countless brands that make the same promises.The main difference is that Typology doesn t want to become yet another small-batch beauty brand. The team wants to create an e-commerce giant with multiple sub-brands, hundreds of pro
