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Today, Google i
stanley hrnek s expanding the capabilities of app streaming by allowing developers to take advantage of the technology for app install ads running on the AdMob network, which today reaches 650,000 applications. That means app publishers will be able to produce ads that are actually mini-versions of their mobile games themselves, up to 60 second
stanley cups s in length.The addition is one of two new app install ad formats arriving today, says Google, the other one being a way to create touchable, & 8220 wipeable, more engaging and mobile-friendly advertisements called Interactive Interstitials. The goal behind both of these formats, explains聽Sissie Hsiao,聽Google new head of product for mobile ads, is to help app developers find the right users. You can buy ads, you can get apps installed. But a lot of apps are used once or they ;re never used, even after they ;re installed, she says. We found that 1 in 4 apps is never even used, and t
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What was the most significant tech event of 2012 No, neither Apple after Steve Jobs nor the Facebook IPO. Not at least according to Jo
stanley cup hn Borthwick, the CEO of Betawork
stanley quencher s and one of the shrewdest observers of the tech scene. Borthwick came on my show to look backwards at 2012 and what he saw was mostly an abundance of tablets and the Facebook-Instagram deal. On the hardware side, Borthwick saw 2012 as the year of the tablet when everyone gets a fucking tablet for xmas and when mobile products become so ubiquitous that 2012 might be the last year when we even use the word mobile . But it developments on the software side that most intrigues Borthwick & 8211; who counted, amongst Betaworks ; most significant 2012 accomplishments, the acquisition of Digg. On the software side, Borthwick told me, the billion dollar Facebook acquisition of Instagram is critica
stanley termos l for three reasons. Firstly, it underlines the centrality of mobile; secondly, it shows how q
