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SEATTLE, Wash. -- At Standard Goods, youll find Pacific Northwest gear and pop culture items. Owner Jeff Gardner started the local business six years ago. I saw a need for this and Im like, Ya know, lets do it, Gardner said. Nobodys doing like a young kind of modern store, and a lot of people like to be outside and be around other people and come into brick-and-mortar stores, so thats sort of why I did it. Like many local businesses, Gardner took a big hit during the pandemic. There was a time when he could only sell online. Running an online site is like running a whole other store, Gardner said. Its expensive, its hard, you have to hire other people to do it, shippings expensive. He says he values having a brick-and-mortar store and interacting with people, but when someone came to him with an opportunity to help online sales, he took it.That help was Sook, a browser
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stanley water bottle heyre competing for the same consumers in the same way as massive corporations like Amazon, Walmart, said Jonathan Sandals, the founder of Sook.With a background in marketing, Sandals knew local stores couldnt compete. So, he came up with the browser extension Sook, which means market in Arabic. When somebody is searching for an item online, Sook shows them all of the options within miles from their home. Its as simple as downloading the extension on Chr
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