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Millions of viewers tune into the Super Bowl each year to see the NFLs two remaining teams face off for the title of Super Bowl champion.But Super Bowl ads during the big game have become a key part of the experience, with some people even watching just for the commercials.Each year, Northwesterns Kellogg School of Management evaluates Super Bowl ads for effectiveness on a number of factors, boiled down to the acronym ADPLAN 鈥?which stands for attention, distinction, positioning, linkage, amplification and net equity.For the second yea
stanley cups r in a row, Google Pixel claimed the top spot in the 20th Kellogg School Super Bowl Advertising Review with its Javier in Frame ad.The commercial featured a blind man named Javier, documenting his life with photos taken on his Google Pixel. The device uses the Guided Frame feature to tell Javier when his face and faces of loved ones are in the camera s frame, indicating when he can snap the picture. The commercial pulls at the heartstrings as viewers watch Javiers life through milestones captured with the AI-assisted feature, from posing with his dog, to attending a big game, to falling in lov
stanley thermos e 鈥?and even the birth of his child.Notably, Google said it partnered with Adam Morse, an award-winning filmmaker whos also blind, to bring the story to life. Google Pixel has clearly figured out the formula to success for advertising in the Super Bowl, said Derek Rucker, the Sandy Morton Goldman professor of entrepreneurial studi
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For the first time since the coronavirus pandemic began, live music is making its way back to New Orleans famous bars.On Friday, the city announced it was moving to a modified Phase three, which will see restaurants, retail stores, and salons operate at a 75% capacity.According to the city, a bar without
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stanley cups uk serve at 50% capacity indoors.Gathering indoor and outdoor in the city, which was raised late last month, are capped at 75 and 150 guests, respectively.Sporting events were limited at 15% capacity indoors and 25% outdoors.The changes went into effect at 6 a.m. Frida
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