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if Google thinks youre a guy as it builds its advertising-catnip profiles. Carnegie Mellon and the International Computer Science Institute built a tool called AdFisher to examine how Googles targeted ad system works. MITs Technology
stanley cup Review wrote about how the research found that the ad targeting was discriminatory. Youll have more luck on a job hunt if Google and its ad partners thinks youre a man: They found that fake Web users believed by Google to be male job seekers were much more likely than equivalent female jobseekers to be shown a pair of ads for high paying executive jobs when they later visited a news website. Well, that sucks. What exactly caused those specific patt
stanley cup erns is unclear, because Googles ad-serving system is very complex, Technology Review noted unhelpfully. The reasoning for the discrepancy isnt explicit. But Im gonna take a WILD guess and say that its not a simple coincidence that advertisers are targeting equally qualified men over women for absolutely no reason at all. [Technology Review] Contact the author at [email 160;protected]. Public PGP key PGP
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