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stanley cup s motivated the marketers for small and medium-sized businesses SMBs to buy more advertising, increase their social media activities and broaden their mix of channels.According to data released this week by Borrell and Associates, SMBs spent much of Q1 gradually increasing their ad-buy efforts, with 35 percent reporting theyd signed an advertising contract and 47 percent indicating they had run ads with local media. Meanwhile, 60 percent reported they have maintained or increased their spending compared with last year.The data also indicated that as the second quarter begins SMBs are looking to ramp up their social media ad spend, a finding that corresponds with PYMNTS ; most recent SMB survey data 聽鈥?which demonstrated that that interesting in more widely diversifying their digital media presence comes as part and parcel of the larger shift of business toward digital channels.PYMNTS research on Main Street SMBs f
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Action sports company Billabong has hooked up with a new omnichannel solution.It was announced this week that Billabong International Ltd has entered into an agreement with retail management solutions company JustEnough to consolidate, automate and streamline its omnichannel planning and replenishment, helping the global company transition from using manual, spreadsheet-based processes per region to one unifying system worldwide.Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy, said Kadima Longi, CTO of Billabong, in a press release. We have high expectations of our strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with JustEnough to build an industry leading global planning platform that optimizes our inventory across all our channels. We selected JustEnough as a best-in-class solution to augme
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stanley cup that Billabong, by applying JustEnough solution, will positively affect inventory visibility and customer service across its wholesale, retail and eCommerce channels. We are very pleased that Billabong selected JustEnoughs retail planning suite to
stanley kaufen drive greater omnichannel inventory efficiencies across the globe, commented Mal
