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stanley nz , Aanchal Kochhar, head of product at Capital One Trade Credit, told PYMNTS.And two roles whose departments are growing increasingly important, as well as becoming increasingly intertwined, are that of the chief product officer CPO and chief financial officer CFO .Thats because, as Kochhar explained, achieving alignment across both the product roadmap and the finance strategy is crucial for setting an organizations go-forward tone and investment approach.Gone are the days when finance teams were solely responsible for crunching numbers and managing budgets. They are now playing a pivotal role in setting the strategic direction of the business 鈥?a direction the product team is often tasked with building.This convergence in responsibilities has created an opportunity for closer collaboration between finance and product teams, as their alignment can determine the direction of the product roadmap. In an ideal environment, the CFO is an integral player for the CPO to collaborate with beyond just annual planning or quarterly check-ins. There needs to be a shared understanding and appreciation for who the customer of the business is, Kochhar explained. You design the products together around the KPIs [key performance
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To better reach millennials, Harley-Davidson is looking to Amazon. The motorcycle maker will offer merchandise such as riding gear and apparel through the eCommerce retailer, CNBC reported. We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms, Harley-Davidsons senior vice president of marketing a
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stanley cup nshek, said in an announcement. The reach Amazon offers is critical to building stronger customer relationships, inspiring new people and creating an integrated online and in-dealership retail experience 鈥?all of which leads to profitable growth and a stronger brand. In the past, consumers needed to visit licensed dealerships or the companys website to buy Harley riding gear and apparel. But, as baby boomers have scaled back purchases of Harleys, the brand has been turning to sleek apparel and newer bikes to bring in younger consumers.Along with Harley,聽J.Crew聽recently joined the likes of聽Nike聽and聽Party City聽in offering its products through on Amazon. The brand plans to sell only items from its economy line, J.C
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