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More companies have embraced selling directly to consumers, sidestepping old, larger-scale operations in favor of developing direct-to-consumer D2C operations.With brick-and-mortar commerce stil
stanley kubek l recovering from the pandemic and shoppers electing to make more purchases online, some manufacturers in the footwear, apparel and electronics sectors have added more D2C business, The Wall Street Journal reported Saturday Aug. 6 .One such company, Manhattan Associates, has seen its revenue going up at a double-digit pace thus far this year as corporate customers look at more tech for handling individual orders, per the report. We are starting to attract 鈥?customers that weve never done business with before, becaus
stanley cup e years ago, they werent in need of our solutions, but today they are, said Manhattan Associates Chief Executive Eddie Capel. Almost every company is, in some way, shape or form, getting closer to the consumer. Meanwhile, the report noted that Panasonic subsidiary Blue Yonder has added roughly 100 ne
stanley uk w clients this year for its supply chain management technology.The trend also saw many companies like footwear brand Allbirds and home-fitness provider Peloton thriving in the pandemic. The D2C strategy saw growth before the pandemic, too 鈥?many companies wanted to sell their items to customers directly, sidestepping wholesalers and third-party retailers.That said, the report noted how operations can vary, including the difficulties of managing individual shipments as oppose Oxfc Snapdeal Boasts Success In Raising Capital For Sellers
Do you enjoy listening to piped-in pop music while you shop at your local mall According to a recent experiment conducted by Hammerson, a company that owns a number of shopping malls in the U.K., you may be in the minority.Late last month, the BBC dispatched media correspondent David Sillito to the Bullring shopping center in Birmingham to monitor the effects of the experiment that Hammerson was running there 鈥斅爋ne that was being carried out at a number of its retail properties.At one end of the mall Zone 1 , the company had set up large speakers blaring pop music 鈥斅燼 common practice in shopping malls worldwide. At the
stanley france other end of the property Zone 2 , identical speakers were set up to pipe in what Sillito refers to as an ambient soundscape, arguably more soothing tunes than its pop counterparts.The question Hammerson along with the BBC was looking to answer was: Does the latter, less traditiona
stanley france l in a mall setting, anyway music change consumer behavior, perhaps even encouraging them to shop more and stay longer at the mall Of the shoppers Sillito is shown interviewing in an edited video segment, perhaps unsurprisingly, what appe
stanley kaufen ars to be a middle-aged consumer favors the ambient music over the pop tunes, while a younger-looking shopper has the reverse stance, arguing that the ambient music might put him to sleep.A third consumer shown interviewed, who appears to be somewhere in between the previous two interviewees in age, ha
