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When Heidi Zak and husband David Spector started ThirdLove in 2013, their ambition was to be the antithesis of Victorias Secret, seizing what they saw as an opportunity to build a brand focused on speaking
stanley polska directly to women in a way that was realistic about what they look like.Eight years later, ThirdLoves way of thinking seems to have won the day in the intimates category, with Zak telling PYMNTS that inclusivity is table stakes, and you cant build a brand if its not inclusive today, even in
stanley usa the bra space. In the past several months, even Victorias Secret itself has embraced inclusivity, charting an almost completely new path for its brands as it breaks away from Bath Body Works and former parent L Brands. Executives have admitted that they got it wrong in years past and lost relevance with the modern woman, which led to lost market share and opportunity for direct-to-consumer D2C brands like ThirdLove.To reorient, Victorias Secret has launched the VS Collective, a partnership with several high-profile women
stanley cup nz who will appear in advertising and advise the company. It has also introduced a new maternity line, relaunched its swimwear line and changed the way it brands and markets itself.Related: Victorias Secret, Bath Body Works Chart Separate Paths on Similar TrendsFrom Zaks point of view, the question remains whether this is a long-term strategy for Victorias Secret, or just a bid to latch onto trends amid a high-profile relaunch. She added that it remains to Fzhp Retailers Hope $5 Products Will Entice Weary Consumers
Already leading many of its rivals in the realm of e-commerce, Nordstrom is looking to go even bigger.The retailer has a
stanley fr nnounced that it is seeking to increase its annual revenue currently at $13 billion to $20 billion by 2020. Central to this effort will the integration of e-commerce with the chain luxury department stores and its Rack outlet stores, according to Fortune.Nordstrom plan is broken down into five parts. First, the company is opening a new distribution center dedicated specifically to e-commerce orders to accommodate faster delivery. Then it is going to begin offering a wider assortment of products online, particularly at nordstromrack. Thirdly, Nordstrom will be making its brick-and-mortar stores available to process online returns; it also going to expand its awards program and, lastly, apply a wider range of technology at its physical locations.To this last point, in addition to already utilizing smart fitting rooms in a few stores, Nordstrom has upgraded its point-of-sales systems, mobile site, online checkout process and has equipped its sales staff with phones for use in communicating directly with customers.At present, 18 percent of Nordstrom total sales are derived from e-commerce. With this new plan, the company predicts that its current $2.5 billion annual sales rate will increase by an additional $1 billion. Fortune points out that Nordstrom aggressive push regarding its digital business
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