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The NY Times has a great investigative report on how J.C. Penney became the number one search result for countless search terms on Google. Dresses, bedding, area rugs, skinny jeans, tablecloths and even grommet top curtains and more words popped J.C. Penney up as number one. Not Amazon, not Macy , not any of the other bigger stores but J.C. Penney. How did this happen Apparently, J.C. Penney might have been participating in black hat optimization and goosing their rankings. According to Doug Pierce, an expert in online search: [Google] draws a pretty thick line between techniques it considers deceptive and white hat approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site
air force one visibility. Penney results were derived from methods on the wrong side of that line, says Mr. Pierce. He descr
yeezy ibed the optimization as the most ambitious attempt to game Google search results that he has ever seen. Actually, it the most ambitious attempt I ;ve ever heard of, he said. This whole thing just blew me away. Especially for such a major brand. You ;d think they would have p
adidas samba eople around them that would know better. J.C. Penney denies these actions but it pretty clear that 8220 omeone paid to have thousands of links placed on hundreds of sites scattered around the Web, all of which lead directly to JCPenney. And as most of us know, Moge I m not sure bike rides can be more epic than through the Isle of Skye
Ben over at
yeti website the Consumerist has a tip that CompUSA, our favorite computer retailer if this were the mid 90s, is closing down 100 stores. That doesn ;t sound like a huge number, for a nationwide chain, but considering they only have 229 stores, it means they ;re in some big trouble. We can sort of anecdotally confirm this, as two local CompUSAs have had going out of business sales in the past few months. We would have checked th
yeezy canada em out, but the stores were hard to find and in inaccessible locations, which sort of explains the difficulty they ;re having attracting customers. EXCLUSIVE: CompUSA Closing 100 Stores [Consumerist] Explore more on these topics Gadgets Share this story Copied!
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