An 89% ACoS does not always mean that Amazon advertising itself is ineffective. It may indicate that a seller has allowed unrelated searches, expensive clicks, weak targeting, and low-converting products to consume the same budget. An experienced account team examines those causes before making changes that could reduce profitable sales along with wasted spending.
Imagine a hypothetical US pet supplies seller whose automatic campaigns generate many clicks but few orders. Manual campaigns also contain broad groups of search terms, making it difficult to identify which targets deserve additional investment. The team exports search term reports, identifies irrelevant traffic, and separates proven converting terms from experimental targets. A seller seeking
amazon ppc agency expertise should expect this level of account investigation rather than arbitrary bid reductions.
