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As restaurants look to reach new consumers and build loyalty, ca
stanley borraccia rd-linked offers can go a long way, PYMNTS Intelligence reveals.By the NumbersAccording to the report Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty, which draws from a July survey of more than 2,000 U.S. consumers, 53% of those who are likely to use a product-specific card-linked offer program in the next three months 鈥?or 44% of consumers overall 鈥?are very or extremely likely to do so for restaurant purchases.The most effective of these card-linked offers at driving consumer loyalty is cash back, with more than half of consumers citing good cash back rewards as a key reason for using card-linked offers in the future. Plus, 37% said this is their most important reason.The Data in ActionIndeed, credit cards dining offers appear to be driving restaurant purchases.聽 Mastercards聽SpendingPulse released Tuesday Sept. 19 showed 5.4% growth in the restaurant sector, well above the 3.9% growth seen in grocery.
stanley de 聽Restaurants are certainly looking to drive visits, with many experiencing declines in traffic amid menu price inflation. In fac
stanley uk t, some even missed out on the summer sales bump entirely.聽 We had expected the traffic would improve in June and July with the onset of the summer travel season. Unfortunately, this didnt materialize, Cracker Barrel CEO Sandy Cochran聽told analysts on a聽call聽Wednesday Sept. 13 , attributing this to both a challenged consumer environment and to mis Zclq Restaurants Must Personalize Loyalty Offers to Reach the Majority of Consumers
PYMNTS consulted 21 payments executives from across the industry to share their insights on the biggest takeaways from 2016 as part of the聽 Payments 2016, The Year Of 鈥? eBook. We posed the same question to each executive:If you had to ans
stanley mugs wer the question, Payments was the year of 鈥? how would you answer, and how does your answer change your world 鈥?and the world of payments, more broadly Here is the response from Lars Pedersen CEO of Creditcall聽鈥?Payments 2016: The Year Of A Technology RevolutionIn the late 90s I moved from Denmark to the U.S. to start my career in fiber optics after finishing my PhD in the same area. This was during a very exciting time when the wave of the internet rolled out and triggered a tsunami of tremendous change and opportunity.The payments industry was very much a hardware play, where physical infrastructure had to be invented and deployed. Todays payments ecosystem is different as it is mostly a software play, now that the world enjoys ubiquitous access to affordable and scalable cloud computing platforms. What compares w
stanley cup ell with fiber optics of the late 90s is the accelerating emergence of new technologie
stanley termohrnek s, and this makes payments an exciting place to be.Proliferation Of New SolutionsPayments are seeing an increasing proliferation of new ways of doing things, such as smart terminals; alternative payment methods; beacons, biometrics for ID, auth and payment; two-factor authentication; encryption; EMV; new approaches to loyalty; new types of cards
